SMA Strategies

Every Heartland Composite has outpaced its benchmark and the S&P 500 over the 3, 5, 10 year and since inception periods.*

Heartland's products include five separately managed account strategies, which follow the same disciplined investment process defined by Heartland's long-established 10 Principles of Value Investing™.

	The Small Cap Value Strategy This strategy seeks long-term capital appreciation by investing in micro-and small-cap companies, generally with market capitalizations of less than $2.5 billion at the time of purchase. The micro- and small-cap segment of the stock market is robust with thousands of publicly traded issues, many of which lack traditional Wall Street research coverage. Thus, we believe this market is often inefficient, mispricing businesses and offering opportunities for fundamental research-minded investors such as Heartland. Small Cap Value Composite Fact Sheet
	The Small Cap Value Plus Strategy This strategy primarily invests in companies that have a market capitalization between $250 million and $4 billion, with a majority of its assets invested in companies that pay dividends. The Strategy intends to capture the long-term appreciation of small-caps, while minimizing the volatility of returns inherent in the small-cap market. Small Cap Value Plus Composite Fact Sheet
	The Mid Cap Value Strategy This strategy has the objective of long-term capital appreciation by investing in companies with market capitalizations between $1 and $10 billion. Mid-cap companies have historically outperformed larger firms, yet were less volatile than their smaller counterparts. They generally have established business strategies, greater financial flexibility and proven operating histories. This focused portfolio seeks companies with strong underlying business franchises that have temporarily fallen out of favor, and can be purchased at a discounted valuation. Mid Cap Value Composite Fact Sheet
	The Opportunistic Value Equity Strategy This strategy seeks to capture long-term capital appreciation by investing in companies with market capitalizations greater than $500 million. The Strategy's dynamic pursuit of value irrespective of market capitalization positions it as a core holding for investors. Opportunistic Value Equity Composite Fact Sheet
	The Balanced Strategy This is a concentrated portfolio with a blend of value stocks of all market capitalilzations and investment grade bonds. It seeks to provide a balance of client-specific risk and return characteristics by blending debt and equity securities. This overall approach to portfolio management may be ideal for an investor seeking a single manager for their portfolio. Balanced Composite Fact Sheet

* The S&P 500 Index provides an indication of broad market performance, but is not a benchmark index for the Composites. According to an S&P Indices Research Insights, March 2010 report, over a 5-year period ending 12/31/09, "more than 70% of active manager have failed to beat benchmarks."

For additional information, please read Heartland's Form ADV.

The inception dates for the separately managed account strategies are: Small Cap Value Strategy - 10/1/88; Small Cap Value Plus Strategy - 11/30/07; Mid Cap Value Strategy - 9/30/96; Opportunistic Value Equity Strategy - 9/30/99; Balanced Strategy - 7/1/88

Past performance does not guarantee future results. Current performance may differ due to market volatility.

There is no assurance that dividend-paying stocks will mitigate volatility.

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For detailed information regarding our SMA strategies, call 888-881-0882 or contact our sales team directly by phone or e-mail.

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Seasoned Investment Team

Our investment team consists of 14 investment professionals, with over 195 years of collective experience.

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SMA Strategies

The Small Cap Value Strategy

The Small Cap Value Plus Strategy

The Mid Cap Value Strategy

The Opportunistic Value Equity Strategy

The Balanced Strategy

More Information:

Seasoned Investment Team